About Me

HOW I WORK

Designing products and systems
that scale with impact.

As a Product Designer, my role goes beyond creating mock-ups. I shape scalable experiences and systems that solve complex problems, balance user needs with business goals, and create products that grow, evolve, and drive meaningful impact.

TOOLS

While I primarily use Figma for design, I extend my workflow using AI tools like Stitch, Claude Code and Lovable to translate designs into structured, code-based prototypes that align closely with production. This allows me to validate interactions, define behaviour more precisely, and reduce ambiguity before development. Alongside this, I use tools like Framer and Webflow for rapid builds, Adobe tools for creative work, and platforms like Jira, Customer.io, and Appcues to support product, growth, and explainability.

VALUES

  1. Systems Thinking

    I design scalable products and frameworks that simplify complexity and create consistency across teams and features.

  2. User-Centred Design

    I solve real user problems through research, testing, and continuous iteration to improve usability and adoption.

  3. Business Impact

    I align product decisions with business goals, focusing on growth, efficiency, and measurable outcomes.

  4. Fast Execution

    I move quickly from idea to prototype to shipped product, using modern tools to accelerate delivery and validation.

LATEST EXPERIENCE

  1. Oct, 2024 - Present

    Senior Product Designer, Built AI

    At Built AI, I design intuitive, data-driven tools that simplify how real estate professionals analyse and manage investments. Current industry workflows are often outdated and cluttered, so my focus is on creating clear, modern interfaces that transform complex data into actionable insights helping users make faster, more confident decisions.

    Oct, 2021 - Sep, 2024

    Head of Design, Judge.me Ltd

    Led the design and development of a comprehensive design system for a leading product reviews platform, ensuring consistency and scalability across all components. Spearheaded the full redesign of the app settings to align with Shopify’s standards, optimising both integration and user experience. Additionally, conceptualised and launched an arbitration feature to streamline dispute resolution, while continuously improving and expanding platform features to enhance functionality and user satisfaction.

  2. Oct, 2021 - Sep, 2024

    Head of Design, Judge.me Ltd

    Led the design and development of a comprehensive design system for a leading product reviews platform, ensuring consistency and scalability across all components. Spearheaded the full redesign of the app settings to align with Shopify’s standards, optimising both integration and user experience. Additionally, conceptualised and launched an arbitration feature to streamline dispute resolution, while continuously improving and expanding platform features to enhance functionality and user satisfaction.

  3. JAN, 2022 - SEP, 2023

    Senior UX/UI Designer, Fieldwork Group

    Managed all design initiatives within the company, resolving UX challenges for B2C and D2C clients and implementing new features to drive conversion rate improvements. Collaborated with a diverse range of brands across multiple industries to deliver tailored, impactful design solutions that aligned with business goals and user needs.

    Oct, 2021 - Sep, 2024

    Head of Design, Judge.me Ltd

    Led the design and development of a comprehensive design system for a leading product reviews platform, ensuring consistency and scalability across all components. Spearheaded the full redesign of the app settings to align with Shopify’s standards, optimising both integration and user experience. Additionally, conceptualised and launched an arbitration feature to streamline dispute resolution, while continuously improving and expanding platform features to enhance functionality and user satisfaction.

  4. FEB, 2020 - JAN, 2022

    UX/UI Designer, Branchspace

    Specialised in aviation projects, I've designed both the 'Manage My Booking' section and a new booking process for Aegean Airlines, Greece’s flagship carrier. Focused on creating a seamless, intuitive user experience, enabling travellers to easily modify reservations, select seats, and submit special requests, enhancing overall customer satisfaction and reducing friction throughout the booking journey.

    Oct, 2021 - Sep, 2024

    Head of Design, Judge.me Ltd

    Led the design and development of a comprehensive design system for a leading product reviews platform, ensuring consistency and scalability across all components. Spearheaded the full redesign of the app settings to align with Shopify’s standards, optimising both integration and user experience. Additionally, conceptualised and launched an arbitration feature to streamline dispute resolution, while continuously improving and expanding platform features to enhance functionality and user satisfaction.

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